Unilever prepares for a “return of poverty” in Europe [LeSoir]
August 27, 2012 Leave a comment
Responsible for the Europe of the giant Anglo-Dutch food and cosmetics the Unilever says see “poverty back” on our continent, and would adapt its strategy.
“Poverty returns to Europe,” said Jan Zijderveld German daily Financial Times Deutschland, adding: “If a Spaniard spends an average of only 17 euros when it goes shopping, I’m not going to offer a package of lye costs half of its budget. ”
Mr. Zijderveld said he wanted to inspire Europe now methods used by Unilever in developing Asian countries, selling products cheaper because in smaller packaging.
“In Indonesia we sell individual samples of shampoo for 2-3 cents each, and yet we make money,” says the head of a European umbrella group brands such as Dove (soap), Magnum (ice cream) Knorr (grocery store) or Cajoline (softener).